Case Study: Sagamore Hotel

Partnering with the renowned Sagamore Hotel, we conceived Self Care Social—a pioneering luxury wellness retreat tailored for female executives. Nestled in Miami’s vibrant South Beach, it served as a sanctuary for recalibration and connection, epitomizing a fresh approach to post-pandemic self-care.

Challenge

• Transforming Underutilized Space: Recognizing the untapped potential of the open pool deck, the task was to revitalize it into a vibrant hub that would draw in guests and enhance the overall appeal of the retreat.
• Crafting a Compelling Experience: With no existing programming in place, the challenge was to conceptualize and implement a captivating wellness retreat that would entice New York City tourists while catering to the needs of female executives seeking relaxation and rejuvenation.
• Broadening Clientele: Beyond the hotel’s regular clientele, the goal was to attract a new demographic of visitors, positioning the retreat as a must-visit destination for those seeking an immersive and luxurious wellness experience.

Approach

1. Engaging Renowned Experts: Collaborating with leading thought leaders and wellness experts to curate a diverse program encompassing mindfulness practices, enriching workshops, and indulgent culinary experiences.
2. Cultivating Inclusivity and Authenticity: Rooting our efforts in the principles of inclusivity and authenticity to ensure that Self Care Social provided a welcoming environment where women from diverse backgrounds could prioritize their well-being.
3. Fostering Connection: Creating opportunities for meaningful connections through networking sessions, group activities, and shared experiences, enabling attendees to forge lasting bonds with like-minded peers on a journey of self-discovery.

Execution

• Meticulous Planning and Attention to Detail: Every aspect of Self Care Social, from the serene ambiance of the Sagamore Hotel to the carefully curated menu offerings and immersive wellness activities, was meticulously planned to ensure a transformative experience for attendees.
• Thoughtful Curation: The retreat’s offerings were carefully curated to align with the needs and preferences of modern female executives, combining luxury amenities with soul-nourishing experiences to set a new standard for wellness retreats.
• Strategic Partnerships: Leveraging strategic partnerships with renowned brands such as Dalya Green/The Green Health Method, Ol’Days Cold Pressed Juices, Naya’s Cauliflower Hummus, Ashli Katz/Creative Movement Method, A Basic App, JuneShine Hard Kombucha, Dr. Smood, Thatch Cold-Pressed Tonic, Yoko Matcha Cake Jars + Cookies, Karina Moises/Beautology Lab, Ashley Southard/Mushroom Design Co., Andrea Mihalikova, Paleta 305, Lupii Protein Bars, Bebito’s Cafe, @miami.vegans, Eczema Honey, Dr. Sobel Skincare, Miami Beach Bum, Vana Laser Club – Sunset Harbor, Liberate, Ohza, OPD NY, JOYÀ, and B GREAT CBD Relax Shot, we seamlessly integrated additional luxury amenities, enhancing the overall experience and solidifying Self Care Social as a premier destination for wellness-seeking travelers.

Results
The impact of Self Care Social transcended its inaugural event, leaving a lasting impression on attendees and the wider wellness community. Through its innovative approach, the retreat empowered female executives to prioritize their well-being, foster genuine connections, and adopt a holistic approach to success. Its success was evident in the widespread acclaim it received from participants and industry insiders alike. By redefining luxury wellness retreats, Self Care Social has ushered in a new era of self-care, celebrating the inherent worth and resilience of the modern female leader.