Our Mission
Our Mission
By blending digital fluency with real-life insight, we help founders thrive, innovate, and lead the next wave of cultural relevance. Put simply, we decode culture, spark big ideas, and guide startups into becoming iconic brands.
What We Do
What We Do
BRAND DEVELOPMENT
Brand Strategy & Narrative
Research & Cultural Insights
Messaging Frameworks
Creative Direction & Advisory
GO-TO-MARKET
Launch Roadmaps
Channel Playbooks
Activation Concepts
Founder Storytelling
CULTURAL ADVISORY
Trend Forecasting
Influencer & Partnership
Community Design
Events & Activations
How We Do it
We blend foresight — our knack for predicting trends — with cultural and consumer insight to shape your brand and fuel its relevance. Clients don’t bring us on for one-off projects; they keep us close as long-term advisors. With roots in NYC and Chicago, and collaborators worldwide, we guide founders with fearless ideas and cultural fluency to thrive in an ever-evolving digital landscape.
How We Do It
We blend foresight — our knack for predicting trends — with cultural and consumer insight to shape your brand and fuel its relevance. Clients don’t bring us on for one-off projects; they keep us close as long-term advisors. With roots in NYC and Chicago, and collaborators worldwide, we guide founders with fearless ideas and cultural fluency to thrive in an ever-evolving digital landscape.
01
EXPRESSION
The foundation. We define a brand’s voice, values, and cultural positioning so it can stand out and connect authentically.
02
EVOLUTION
The growth stage. We translate that foundation into go-to-market frameworks, activation ideas, and cultural traction that fuel relevance with Millennials + Gen Z.
03
EXPANSION
The leadership stage. We guide brands into sustained influence, shaping partnerships, communities, and cultural authority as they scale from startup to icon.
😜 TRUSTED BY TOP BRANDS 😜
LEADERSHIP
LEADERSHIP
MONICA DIMPERIO
Founder/Fractional CMO
As one of the original influencers, Monica blogged so TikTokers could run. She paved the way for Instagram creators before it was a glimmer on their iPhones.
Leading the fashion blogging revolution from 2007 to 2013, she captivated a global audience of 5 million visitors in that time and was dubbed “one to watch” by The New York Times.
With nearly two decades of online prowess, Monica thrives on blank slates and big visions. She’s a master at crafting lifestyle brands that Millennials and Gen Z can’t get enough of, with an uncanny ability to turn grand ideas into intricate realities.
Her creative concepts have helped companies such as Moet, Lacoste, ALO, Neiman Marcus, and AG Jeans reclaim their positions in the market and promote sustainable relevancy.
Outside of her life on Zoom, Monica’s eclectic love for all things celeb and pop culture, as well as, her knack for finding designer vintage, will make you want to be her new BFF.
The crystal ball is her favorite emoji, obviously. And if given the choice, she’d happily live on a diet of salmon avo hand rolls and Levain chocolate chip cookies.
Monica’s contributions have earned her recognition as an Art Basel Miami artist, along with appearances as a lifestyle expert on podcasts, TV, and in print. She has also graced the stage at Social Media Week, teaching the art of “How to Build a Community from Scratch.”
Her writing has been featured in NYLON Magazine, StyleCaster, Time Out, and MTV Style, among others.
As a true lifestyle connoisseur, Monica’s obsessions extend beyond food, fashion, and art obsessions into wellness, travel, interiors, tv, movies, and music.
If you need ANYTHING, she’s “got a guy.”
MONICA DIMPERIO
Founder/Fractional CMO
As one of the original influencers, Monica blogged so TikTokers could run. She paved the way for Instagram creators before it was a glimmer on their iPhones.
Leading the fashion blogging revolution from 2007 to 2013, she captivated a global audience of 5 million visitors in that time and was dubbed “one to watch” by The New York Times.
With nearly two decades of online prowess, Monica thrives on blank slates and big visions. She’s a master at crafting lifestyle brands that Millennials and Gen Z can’t get enough of, with an uncanny ability to turn grand ideas into intricate realities.
Her creative concepts have helped companies such as Moet, Lacoste, ALO, Neiman Marcus, and AG Jeans reclaim their positions in the market and promote sustainable relevancy.
Outside of the Zoom boardroom, Monica’s eclectic love for all things celeb and pop culture, as well as, her knack for finding designer vintage, will make you want to be her new BFF.
An amateur astrologer, her favorite emoji is the crystal ball, obviously. And if given the choice, she’d happily live on a diet of salmon avo hand rolls and Levain chocolate chip cookies.
Monica’s contributions have earned her recognition as an Art Basel Miami artist, along with appearances as a lifestyle expert on podcasts, TV, and in print. She has also graced the stage at Social Media Week, teaching the art of “How to Build a Community from Scratch.”
Her writing has been featured in NYLON Magazine, StyleCaster, Time Out, and MTV Style, among others.
As a true lifestyle connoisseur, Monica’s obsessions extend beyond food, fashion, and art into wellness, travel, interiors, tv, movies, and music.
Oh, and, if you need ANYTHING, she’s “got a guy.”