Our Mission
Our Mission
Everything we do embodies the ‘hashtag lifestyle,’ blending always-online culture with real-life experiences, empowering businesses to thrive and innovate in the digital age, and transforming them into iconic brands that define and lead digital culture.
What We Do
What We Do
BRAND DEVELOPMENT
Brand Strategy & Positioning
Research & Insights
Visual Identity
Content Strategy & Creation
Creative Direction
DIGITAL MARKETING
Digital Strategy
Social Media
Website Design
Photo & Video
Data Analysis
Partnerships
Influencer Marketing
Brand Relationships
Events & Activations
Identification & Outreach
Community Engagement
How We Do it
We’re creatives who blend foresight – our knack for predicting trends – with insightful data analysis to define your brand, fuel its growth, and expand its reach over time, ensuring lasting success. Our clients don’t just hire us for projects; they integrate us into their teams for years. With bases in NYC and Chicago, our globally dispersed team crafts bespoke marketing solutions with fearless innovation, propelling your business in the ever-evolving digital landscape.
How We Do It
We’re creatives who blend foresight – our knack for predicting trends – with insightful data analysis to define your brand, fuel its growth, and expand its reach over time to ensure lasting success. Our clients don’t just hire us for projects; they integrate us into their teams for years. With bases in NYC and Chicago, our globally dispersed team crafts bespoke marketing solutions with fearless innovation, propelling your business in the ever-evolving digital landscape.
01
EXPRESSION
Craft your digital identity with precision. Delve into research and insights to strategize and establish your brand’s narrative, positioning, and voice for sustained growth over three years.
02
EVOLUTION
Shape your brand’s growth with foresight. Plan objectives and strategies, ensuring seamless execution and impactful launches across digital platforms and IRL, positioning you as a trailblazer.
03
EXPANSION
Elevate your brand’s reach with precision. From PR to social activations, our tailored approach to execution extends beyond events. Forge partnerships and nurture communities to ignite buzz online and off, boosting visibility within your niche.
😜 SOME BRANDS WE'VE BUILT 😜
LEADERSHIP
LEADERSHIP
MONICA DIMPERIO
Founder/Fractional CMO
As one of the original influencers, Monica blogged so TikTokers could run. She paved the way for Instagram creators before it was a glimmer on their iPhones.
Leading the fashion blogging revolution from 2007 to 2013 during the Indie Sleaze era, she captivated a global audience of 5 million visitors in that time and was dubbed “one to watch” by The New York Times.
With nearly two decades of online prowess, Monica thrives on blank slates and big visions. She’s a master at crafting lifestyle brands that Millennials and Gen Z can’t get enough of, with an uncanny ability to turn grand ideas into intricate realities.
Her creative concepts have helped companies such as Moet, Lacoste, ALO, Neiman Marcus, and AG Jeans reclaim their positions in the market and promote sustainable relevancy.
Outside of her life on Zoom, Monica’s eclectic love for all things celeb and pop culture, as well as, her knack for finding designer vintage, will make you want to be her new BFF.
The crystal ball is her favorite emoji, obviously. And if given the choice, she’d happily live on a diet of salmon avo hand rolls and Levain chocolate chip cookies.
Monica’s contributions have earned her recognition as an Art Basel Miami artist, along with appearances as a lifestyle expert on podcasts, TV, and in print. She has also graced the stage at Social Media Week, teaching the art of “How to Build a Community from Scratch.”
Her writing has been featured in NYLON Magazine, StyleCaster, Time Out, and MTV Style, among others.
As a true lifestyle connoisseur, Monica’s obsessions extend beyond food, fashion, and art obsessions into wellness, travel, interiors, tv, movies, and music.
If you need ANYTHING, she’s “got a guy.”
MONICA DIMPERIO
Founder/Fractional CMO
As one of the original influencers, Monica blogged so TikTokers could run. She paved the way for Instagram creators before it was a glimmer on their iPhones.
Leading the fashion blogging revolution from 2007 to 2013 during the Indie Sleaze era, she captivated a global audience of 5 million visitors in that time and was dubbed “one to watch” by The New York Times.
With nearly two decades of online prowess, Monica thrives on blank slates and big visions. She’s a master at crafting lifestyle brands that Millennials and Gen Z can’t get enough of, with an uncanny ability to turn grand ideas into intricate realities.
Her creative concepts have helped companies such as Moet, Lacoste, ALO, Neiman Marcus, and AG Jeans reclaim their positions in the market and promote sustainable relevancy.
Outside of her life on Zoom, Monica’s eclectic love for all things celeb and pop culture, as well as, her knack for finding designer vintage, will make you want to be her new BFF.
The crystal ball is her favorite emoji, obviously. And if given the choice, she’d happily live on a diet of salmon avo hand rolls and Levain chocolate chip cookies.
Monica’s contributions have earned her recognition as an Art Basel Miami artist, along with appearances as a lifestyle expert on podcasts, TV, and in print. She has also graced the stage at Social Media Week, teaching the art of “How to Build a Community from Scratch.”
Her writing has been featured in NYLON Magazine, StyleCaster, Time Out, and MTV Style, among others.
As a true lifestyle connoisseur, Monica’s obsessions extend beyond food, fashion, and art into wellness, travel, interiors, tv, movies, and music.
Oh, and, if you need ANYTHING, she’s “got a guy.”