Case Study: LookOurWay

LOOKOURWAY specializes in custom inflatables, marketing promo items, and owns the trademark for the iconic AirDancer. Positioned as a leading provider of innovative advertising solutions, targeting a diverse range of industries and clientele. Prior to the collaboration with Hashtag Lifestyle, LOOKOURWAY sought to revitalize its brand identity and engage with younger demographics in new and exciting ways like a gen z marketing strategy.

Challenge

In an industry dominated by traditional approaches and boomer strip mall business owners, LOOKOURWAY faced the daunting task of catching the attention of younger demographics, particularly millennial entrepreneurs. Without a fresh perspective, the risk of stagnation loomed, potentially losing ground to competitors who successfully tapped into the pulse of modern consumers. The challenge: modernize the brand and capture the hearts of both Millennials and Gen Z.

Approach

1. Strategic Rebranding: Collaborated closely with LOOKOURWAY to revamp their logo, colors, and narrative, aligning with contemporary aesthetics and industry trends.
2. Targeted Marketing: Launched a gen z marketing strategy via a meme account, ‘The Wavers,’ to engage younger audiences and spread brand awareness through relatable content and viral trends.
3. Brand Partnerships: Leveraged strategic partnerships with influencers and complementary brands to extend LOOKOURWAY’s reach and relevance among target demographics.

Execution

• Unveiled the refreshed brand identity to positive reception, generating buzz and media coverage across digital platforms and industry publications.
• Successfully tapped into the Gen Z demographic through the meme account, fostering brand affinity and engagement, resulting in increased social media followers and website traffic.
• Strategic partnerships amplified LOOKOURWAY’s visibility and credibility, facilitating access to new markets and customer segments.

Results

By leading a comprehensive rebrand and targeted marketing campaign, LookOurWay successfully modernized its presence and effectively connected with the next generation of consumers.

This resulted in a significant increase in brand awareness, social media engagement, and customer acquisition, positioning the brand for continued success in the dynamic advertising industry.

The most impressive aspect of this case study is the dramatic increase in reach and impressions, both of which surpassed 1 million organically, with reach reaching 1,234,781 and impressions at 1,591,140. Coupled with a +435% increase in website clicks driven primarily by Instagram, the brand is now better positioned to generate even higher conversions.

This shift not only speaks volumes in terms of visibility but also demonstrates the direct correlation between a robust social strategy and substantial sales potential, with an estimated increase in revenue of up to $48,000 not inclusive of reoccurring business.