Hashtag Lifestyle

Transform from Business to Brand.
Like Magic.

We're a digital brand consultancy shaping
luxury lifestyle brands
targeting Millennials and Gen Z

Rooted in our origins as social media pioneers, we possess an almost clairvoyant ability to foresee emerging trends. Fluent in memes, gifs, and emojis, our expertise is in connecting with the affluent sect of the two most tech-savvy generations.

Where You've Seen Us

Social media is the conduit that instantaneously connects brands with their audience
and amplifies the impact of these collaborations. Authentic storytelling then weaves the narratives
that resonate with the values and interests of today’s consumers.
Success Magazine
"Your Brand Can Benefit from Trendjacking a Cultural Phenomenon"

Our Story

Hashtag Lifestyle is a brand marketing consultancy with digital culture in our DNA.

Founded in the fall of 2015 by Monica Dimperio, one of the original influencers, with a mission that is loud and clear. 

We power up businesses—at every stage of growth—and help anyone dreaming of building a brand resonate with a Millennial + Gen Z audience across digital, social, and IRL.

Monica Dimperio is a visionary brand builder known for pioneering influence and igniting brands. She has been recognized by Refinery29 as a top Tweeter to follow, selected artist by Tumblr for their “Moving the Still” exhibit at Art Basel Miami, and spoke on “How to Build a Community from Scratch” during Social Media Week.

Using 20 years of marketing prowess, Monica developed a three-step approach—Express, Develop, and Expand—that’s like magic for propelling brands forward and ensures each client’s transformation is lasting and impactful.

Hashtag Lifestyle is committed to building brands that empower this forward-thinking audience to live their best lives online and off by anticipating the next vibe shift and staying ahead of the curve in the ever-evolving digital landscape.

Manifest Brand Growth in 1-2-3

At [Your Consultancy Name], we believe that our approach to solving clients’ problems sets us apart from the competition. Our methodology is built on a foundation of innovation, experience, and a deep understanding of [your industry/sector]. We’ve designed a process that ensures every client’s unique challenges are addressed with precision and expertise.


Compassion, social return on investment via a global, indicating scalable thought provoking by correlation indicating


Compassion, social return on investment via a global, indicating scalable thought provoking by correlation indicating


Compassion, social return on investment via a global,  thought provoking correlation indicating scalable,  compelling growth.

Branding Services & Support Designed for You.

Brand Strategy and Development

- Competitive Research
- Brand Narrative
- Brand Positioning
- Brand Persona
- Brand Voice
- Content Pillars

Brand Amplification

- Public Relations
- Social Media Marketing
- Content Creation
- Website Design
- Logo Kit
- Fractional CMO Services
- Leadership & Team Building

Digital Products

- Branding and Social Media Course
- Workbook
- Templates

Structured Coaching Program

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Some brands we've built.

Bring your vision to life with
our dream team of collaborators

Starting anew or plan to grow, we’re just a chat away!