The Story | Olympic Gold Medalist, Tori Bowie, is a natural on the track but when it comes to Instagram she felt lost. She came to us to help her better understand how to write the best captions, choose the images that tell her story, and craft a bio that encapsulates her personality all in order to get more sponsors and drive fans to her new blog at toribowie.net.

The Challenge | #1: Finding the best methods to communicate with a client that lives across time zones. #2: Defining the best social media platforms to put energy into. #3: Guide client through technology barriers.
The Action Plan | In our FaceTime sessions we worked one-on-one with Tori to learn the how-tos of sizing images for Instagram and using Instagram Story for video production. Outside of our time together, we pulled engagement reports to instill consistent post times and crafted a brand voice that helps drive active followers to her link in bio.

The Results | Consistent actions and a welcoming bi propelled Tori to +25% follower growth per month since we started working together.