Leverage Wellness Experiences in Events to Attract Influencers
Consumers are turning to Instagram when it comes to gaining inspiration from real people sharing their wellness journies. The connection that people crave from a person and a story vs a brand has not been lost on us as we come up with partnerships for our clients.
It has to feel authentic on many levels from the influential attendees, product placement, and, the instagrammable experiences.
Truthfully, influencers are less likely to even mention the brand unless they are paid in some way but they will always create content around the experience they have.