￼The Story | Moet & Chandon, a name synonymous with Champagne, has a die-hard following. Though, with all of
the brand’s popularity, it wasn’t quite reaching the Millennial consumer. To capture that audience they launched a new product called Moet Ice.
The Challenge | #1: Garnering brand awareness around a new product. #2: Changing the perception of a
name aligned with an older demographic. #3: Reaching 21-34-year-olds.
The Action Plan |We created a national influencer strategy in which we identified content creation partners in Moet’s
touch point areas (arts and entertainment, culture, entrepreneurship, and fashion) with high Instagram engagement in Los Angeles, Chicago, Miami, Austin, and New York City. Together we created events, videos, and still images that captured what it was like to experience a #MoetMoment and the influencers promoted that content across their social media channels.
The Results | The #MoetMoment campaign helped the brand reach over 5 million unique viewers and achieve press in publications like The New York Times Magazine.